Tara Group Inc.

Test

taragroup1116 — Thu, 28 Apr 2011 17:23:09 +0000

Test

Arts & Culture

taragroup1116 — Wed, 13 Apr 2011 17:07:40 +0000

The Tara Group and The Cultural Planning Group conducted extensive market research and local coordination for Broward County in the development of a 10-year countywide cultural plan, CreativeBROWARD 2020. The research analyzed community wide cultural participation, needs and attitudes for residents and seasonal visitors, and the needs of nonprofit cultural organizations. Similar projects include a statewide arts and culture survey for the Ohio Arts Council and a countywide survey of working artists for the San Diego Foundation.

Education

taragroup1116 — Wed, 13 Apr 2011 17:07:18 +0000

In partnership with Mad 4 Marketing, Agency of Record for Broward College, The Tara Group has a long history of working with Broward College. By monitoring the pulse of current students and the community through multiple large-scale perception and awareness studies, the college stays ahead of the curve with their marketing and advertising focus. These studies are mixed method and include household surveys, focus groups, business community interviews, and employee insight studies.

Government & Transportation

taragroup1116 — Wed, 13 Apr 2011 17:06:53 +0000

Since 2000, The Tara Group has worked with KPMG, LLP in Orlando, FL fulfilling the research needs of Florida’s Turnpike Enterprise. We develop, conduct, analyze, and report quarterly and annual customer satisfaction studies of SunPass clients. The study includes mail, online, and intranet distribution points. Executive management actively uses results in planning efforts for the State of Florida transportation systems and services.

Additionally, The Tara Group conducts an annual workforce survey of over 5,000 employees and contractors for the Enterprise. Analyzing and reporting overall, executive, corporate, and departmental outcomes, generating over 70 different report segments used to evaluate and align with employee best practices.

NPO/Foundation

taragroup1116 — Wed, 13 Apr 2011 17:06:36 +0000

CoreStrategies for Nonprofits and The Tara Group conducted a museum-funding scan, naming rights/sponsorship evaluation, and competitive analysis for a new museum in Cape Canaveral. This study is part of a larger feasibility study presented to the Cape Canaveral Commission for the design and build of a museum in Port Canaveral.

Employing a mixed method plan, CoreStrategies for Nonprofits and The Tara Group conducted a large-scale insight study of attitudes, perceptions, and preferences of current and potential donors for The Jewish Federation of South Palm Beach County. This study revealed unexpected insight and perspectives into a new generation of donors for the Federation. The research results provided groundwork for cutting-edge advertising campaign and relationship building initiatives for the Federation, signifying a major cultural shift for traditional Federation philosophy.